It seems Google has solidified its dethroning of Microsoft in at least one regard: the global power of its brand. For the third year in a row, the search giant whose very name has been transformed into a verb, grabbed the top spot in a list of the top 100 most powerful global brands. Its brand value grew 30 percent since last year's report to surpass $86 billion.
Market research firm Millward Brown Optimor produced the rankings based on interviews with more than a million consumers worldwide, as well as on financial data. The results show that "strong brands continue to outperform weak ones in terms of market share and share price during recessions," Millward Brown Optimor CEO Joanna Seddon said in a statement.
Of the top 100 most powerful brands, 28 of them were technology related, including Hewlett-Packard, Cisco Systems, Oracle, Intel, Dell, and BlackBerry.
Source:: NEWS
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